Tip Top Bakery ‘Rye’ Development

Brunswick East, Victoria
Client: Little Projects
Date: 2014

In 2013, Little Projects engaged SHP to design and produce a high-impact interpretive installation for the former Weston’s Tip Top bakery site in Brunswick East, Victoria. The installation utilises historic photographs to interpret the site’s past and is designed to complement the junction of the orginal building façade and the modern architecture of the redevelopment.

The installation takes the form of a large scale supergraphic covering over 65m2 of building façade. Fabricated in ‘Pic Perf’, a metal perforated to depict images, the installation features a single historic image backlit to create a high-impact visual. The installation is visible from nearby Lygon Street and additional signage is located adjacent to the main graphic. SHP has also been commissioned to create interior Pic Perf installations for an apartment foyer.

This project is currently in production.

Alfred Deakin Prime Ministerial Library Foyer Installation

Geelong, Victoria
Client: Deakin University, Geelong Waterfront Campus
Date: 2008

In 2008, SHP was engaged to design and develop a creative interior treatment for the Alfred Deakin Prime Ministerial Library and Alfred Deakin Institute at the Geelong Waterfront Campus of Deakin University, including a lift lobby, hallway, large glass wall and an atmospheric multimedia installation. SHP’s scope of works included interpretive planning, historical research, writing and administering all images.

The Alfred Deakin glass wall is an 11-metre glass installation that provides a pictorial introduction to Australia’s second Prime Minister. The lift lobby uses the words and works of Alfred Deakin as part of a graphic treatment and the hallway echoes research themes for the Institute relating to Alfred Deakin’s pursuits and achievements. SHP and Ferguson Films also created a 10-minute film that encourages visitors to consider Alfred Deakin as both a public and private man.

The overall impact of the four installations is an artistic and evocative, yet historically accurate interpretation of the life and achievements of one of Australia’s early leaders and the University’s namesake, Alfred Deakin. The installation is in itself a form of interpretive signage. The installation established an identity for the library and signage is used most obviously in the lift lobby to assist visitors to find their way.

Subcontractor: Des_ign99